My name is Krisserin (pronounced Chris-Aaron). I'm a writer, mother, and growth marketer living in Los Angeles, CA.
CANARY LIKE THE BIRD.
I was born and raised in Southern California and am reminded every day how much I love my home. The diversity of the people, the food, summers so hot they bake your bones and so long that when Fall comes it feels like a trick. Happiness will always be the smell of jasmine and orange blossoms just after the rainbow sherbet sunset fades to dusk. We have the beaches that remind us how big the world is, the mountains to remind us of how small we are, and the deserts that teach us about the hardiness of life. Most of my days are spent heading up marketing at start-ups, but if I'm not at work I'm in K-town with my bff Nancy eating pork belly at Dan Sung Sa, at home having dance parties with my daughters, or writing, or reading, or most likely watching Korean Dramas. I care about art, social justice, equity, and leaving behind a better world for our children. Also I kill Under Pressure at karaoke. If we have anything in common, please drop me a note to say hello.
- ke
HUM NUTRITION
SVP GROWTH MARKETING AND DIGITAL PRODUCT
STARFACE WORLD
SVP GROWTH MARKETING
Dec 2020 - Nov 2021
Nov 2021 - Current
HUM Nutrition clean and clinical supplements have helped millions of women find solutions for everything from gut health to menopause. As SVP Growth and Digital Product, I lead a team of talented marketers, data analysts and product managers to rive profitable growth for HUM's direct-to-consumer subscription business.
Starface has changed the face of acne, partnering with everyone from Sanrio to Sesame Street to help kids fight breakouts one cute pimple patch at a time. As SVP of Growth, I managed digital product, web development, retention and customer service teams for the direct-to-consumer business.
TECH FOR CAMPAIGNS
STATE DIRECTOR, TEXAS
CODESPARK
DIRECTOR OF GROWTH AND RETENTION
June 2020 - Nov 2020
Managed a team of over 100 digital marketers, engineers and designers on 26 Democratic campaigns for the Texas State House of Representatives during the 2020 General Election.
Aug 2016 - May 2019
codeSpark's flagship product, codeSpark Academy with The Foos is an award-winning app that teaches the basics of coding to kids as young as four. As codeSpark's Director of Growth and Retention, I lead a small but mighty team focused on bringing this world-class product to parents and teachers around the globe.
MY WORK
HEADSPACE
HEAD OF RETENTION, RESEARCH AND INSIGHTS
April 2015 - August 2016
Headspace's mission is to improve the health and happiness of the world. In my time at Headspace I focused on onboarding new members, educating them how best to use our product and giving them the tools they needed to make a meditation habit a part of their every-day lives.
DOLLAR SHAVE CLUB
SR. MANAGER CRM AND EMAIL MARKETING
May 2013 - April 2015
As an early member of the Dollar Shave Club team and CRM lead I had the opportunity to shape the way we communicated the value of Dollar Shave Club month after freshly-shaven month.
EDUCATIONAL EXPERIENCE
UNIVERSITY OF CALIFORNIA, LOS ANGELES
2002-2006
Bachelor of Arts in English Literature, Minor in Political Science. Member of the UCLA Track and Field team and Delta Gamma Fraternity.
UCLA EXTENSION CREATIVE WRITER'S PROGRAM
2008-2012
Short Fiction, Novel Writing, Playwriting, Non-Fiction. Studied with Les Plesko, Judith Prager and Harry Youtt, Leon Martell and Mark Sarvas.
PEN USA
EMERGING VOICES FELLOW
2013
Honored to be one of six Emerging Voices fellows.
Mentored by Ramona Ausubel.
TIN HOUSE WRITER'S WORKSHOP
2012
Student short fiction under workshop leader Aimee Bender.
KING SEJONG INSTITUTE, KCCLA
2017 - 2018
Introductory Korean, Basic Korean